Of the 100 bottles available worldwide, just 21 bottles made it to the US market making it one of the rarest bottles of single malt whisky. And we had the opportunity of creating marketing materials to help the presentation strategy and have an ultra premium way to communicate with potential buyers.
Only 21 bottles
available in USA.
The activation plan included a global PR event, digital and social amplifications, media placements, and access to the masters. A true history lesson on the making of this amazing 50 years old liquid.