Our client partner for Monkey 47 had a great challenge for us – help launch a gin few have heard of in the USA. One that’s not from England, but from Germany’s Black Forest. And that costs about 2-3 times more than leading competitors. We gladly accepted the challenge.
A well crafted gin
To help create brand awareness and justification for the premium price, we took existing materials and gave them a modern attitude. And we used our magic to make them more recognizable – even if you’ve never seen the brand before, it feels familiar. We took the look beyond “crafted” to a positioning we call “polished crafted.” There’s still a vintage feel, but it’s refined. It’s elegant, but still very expressive and fun.