Imagine launching a new product in a field dominated by brands with centuries of heritage. Bacardi’s first cognac had to impress with regal quality and king-size awareness. Our second challenge, show the world the rich collaboration of the two artists creating D’USSÉ through a hands-on approach.

Launching in a
category ruled
by tradition

We touted the product quality by showcasing Cellar Master Michel Casavecchia’s forward-looking style and generated awareness through a partnership with Jay Z. In fact, Jay Z and his management team hand selected us to oversee the digital, print, OOH project, photography and talent management.